In Moral Politics, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious worldviews of liberals and conservatives, explaining why they are at odds over so many seemingly unrelated issues-like taxes, abortion, regulation, and social programs.

The differences, Lakoff argues, are not mere matters of partisanship, but arise from radically different conceptions of morality and ideal family life-meaning that family and morality are at the heart of American politics, in ways that are far from obvious. For this edition, Lakoff adds a preface and an afterword explaining how "moral politics" makes sense of events like the impeachment of Bill Clinton and the 2000 presidential election.