How We Decide
More Books: >> see complete list Current research about human decision making is revealing new insights on how, when and why people make the decisions that we do. Much of this research indicates that what conventional wisdom has taught about decision making is inaccurate and frequently misleading or wrong. A neuroscientist, using recent experimental data and cognitive theory, explains how humans make decisions. It shows how good decisions are made, and it also shows how some decision making procedures lead to predictably bad conclusions, how people can be manipulated and, when aware of their situation, can resist being manipulated. Despite the esoteric sources of information covered in this book, it is eminently readable and often entertaining as well as informative.
